On a Quest for Market Mastery
- One Trader's Story
Everyone has a story, this is mine.
Hello, my name is Frank Soler, a Registered Investment
Advisor (WA), professional trader, and the owner of Soler
Going WAY back, a Passion
for Trading Develops Early
For one reason or another, as a kid, I started picking
stock symbols from the "Money" section of the
USA Today newspaper. I would write down a few symbols, track
their prices, and drop those that weren't going up as much.
I did this for a few years, and noticed that I was making
A LOT of money (actually just paper trading them, but still
it felt good). This inspired me to figure out why some stocks
went up and why others didn't.
At age 16, I was three years into my "trading career"
and had begun my quest.
The First Trade
I clearly remember my first real trade. It was a penny
stock I bought for around $0.80 per share. It shot up quickly
and I was up 50% in a matter of weeks!
"This stuff is easy" I thought. Then, all of
a sudden, it started going down. "Hey, I'll just buy
more for less" and doubled-down around $0.50/share.
Then, it kept going down, and down, and... you get the
picture. But, the lessons learned were invaluable:
- This WASN'T easy.
- You don't make any money if you don't sell.
- ALWAYS have a plan in place if you're wrong.
A first trade loss and I was hooked!
School, Work, and Trading
In high school, I started making real trades with a very
small account. Some won, some lost, but I gained a lot of
During college, I worked at a hardware store. They gave
us free company stock and offered more at a discount. It
kept going up and up, and then got bought out by a large
chain at a nice premium.
I started off buying and selling these shares. It's price
traded in a predictable range for a long time, so it was
pretty easy to grow my account.
Later, the more I learned, the more I traded, and my account
size continued to grow. Looking back, I now know there was
a lot of luck involved.
Regardless, I now had trading capital!
Finding My Edge
As I continued reading everything I could about trading,
I noticed a trend. Everyone was saying essentially the same
That was when a very important thought occurred to me.
If everyone was saying and doing the same thing, but greater
than 90% percent of traders were losing money, these "things"
couldn't be right.
With this idea in mind and after numerous live trades,
I realized that successful trading can be broken down into
just a few distinct pieces.
- The laws of Supply and Demand govern all free markets.
- Emotions and Psychology drive Supply and Demand.
- You can trade based solely off this info.
This all came together into a detailed trading plan that
is still the basis for what I use today.
I had my "trading edge". Once you have that,
it all boils down to watching/waiting for the right set-ups,
placing your orders, and letting the laws of probabilities
The Internet Age
I was trading full-time and doing very well. Since I worked
for myself and my trading only took up a few hours everyday,
I had some free time on my hands.
Although the Internet stock bubble had burst, I realized
that the Internet was still going to be the medium of the
So, in January of 2003, I launched this website and its
stock trading service.
From Stocks to Forex and
Things were going smoothly, then one day I got a call from
a large Forex brokerage. He was trying to convince me to
become an Introducing Broker for them.
The broker also told me how he used to trade stocks, but
found the currency markets to be so much better. He opened
a demo account for me and asked me to give it a try.
He was right! No company risk, no sector risk, more predictable
trends. Slowly, but surely, my trading gravitated away from
stocks and into Forex.
From there, it was a natural progression into Futures and
Options, although the Forex markets had become and still
are my main focus.
But, what do you do when you run a successful online stock
trading service, but no longer focus on stocks?
A New Service is Born
I had to make a decision. Either continue offering a stock
trading service, just trade for myself, or create a new
service that offers the trades of what I actually trade
(Forex, Futures, Stocks, and Options, in that order).
It was an easy decision.
I get the best of both worlds. I get to teach others how
to trade, which I thoroughly enjoy, while trading with others
(individual trading can be very lonely).
So, sign-up, learn about trading, and come trade along
with me. Trading is my passion, hopefully it will become
Start My Membership
Want more info? Learn
more about our trading service here.